ABOUT US
John and Erika Aylward have always loved food — growing it, cooking it, sharing it — and that love is what led them to open the Boulevard Market back in November 2004. They dreamed of bringing a bit of Europe to their historic downtown, so they bought 102 East Chicago Boulevard, a charming old building that's worn many hats since 1879. Over the years, that one small market has blossomed into SIX: the Boulevard Market, Le Petit Boulevard Market (Saline MI) Four Corners Creamery, Peppalo Chocolate, Black Pig Salame Co., and the Inn on Evans.
You'll still find John and Erika around either shop every day — pouring a taste of wine, cutting a sliver of new cheese, or sneaking you a bite of their latest chocolate creation. Stop in, look around, and say hello — they'd love nothing more than to show you around their beautiful old building.
WHAT WE VALUE
Affordable quality.
We carry some of the best products around — truly. But let's be real: nobody wants to spend $50 a week on olive oil, us included. So we strike a careful balance between quality and price, because we know the two don't always go hand in hand. That means a lot of research (okay, a lot of tasting) to make sure every dollar you spend here is well spent.
Everything we make is as local as we can get it, and our philosophy has never wavered: slow food, made with local, sustainable, raw ingredients — kept simple and approachable for everyone. It's a small choice that makes a big ripple, supporting the farmers, producers, and community around us.
Commitment to expertise.
We're always on the road — creameries, artisan producers, specialty shops, restaurants, cafés — anywhere food takes us, across the U.S. and Europe. What started as a passion has become our life's work, and we love nothing more than learning something new and passing it along to you.
Inspiring atmosphere
We want to inspire you to try a new food, learn about the folks producing it, whip up a new recipe, experience a different culture or enjoy the newest varietal of wine. Our customer service is top notch; friendly, knowledgeable and never pretentious. All of our team can walk you through the new, the old, the local and the unique!